Client: YouSee
Scope: Motion System
How a Motion System helped YouSee create consistency across partner brands
and digital touchpoints.
Rather than creating a collection of individual animations, the ambition was to build
a scalable Motion System for YouSee, capable of supporting partner brands across
retail screens, social content and digital touchpoints while remaining flexible enough
to evolve over time.
How a Motion System helped YouSee create consistency across partner
brands and digital touchpoints.
Rather than creating a collection of individual animations, the ambition was
to build a scalable Motion System for YouSee, capable of supporting partner
brands across retail screens, social content and digital touchpoints while
remaining flexible enough to evolve over time.
How a Motion System helped YouSee create consistency across
partner brands and digital touchpoints.
Rather than creating a collection of individual animations, the ambition
was to build a scalable Motion System for YouSee, capable of supporting
partner brands across retail screens, social content and digital
touchpoints while remaining flexible enough to evolve over time.
Instead of designing isolated assets, the focus in building strong Motion Systems are on defining behaviours
that could be repeated consistently across the entire system:
• how things enter
• how transitions feel
• how rhythm behaves
• how dimensionality supports hierarchy
• how motion remains recognisable across formats
Small decisions repeated consistently often create stronger brand recognition than large visual gestures.
Instead of designing isolated assets, the focus in building strong Motion Systems are on defining
behaviours that could be repeated consistently across the entire system:
• how things enter
• how transitions feel
• how rhythm behaves
• how dimensionality supports hierarchy
• how motion remains recognisable across formats
Small decisions repeated consistently often create stronger brand recognition than
large visual gestures.
Instead of designing isolated assets, the focus in building
strong Motion Systems are on defining behaviours that could
be repeated consistently across the entire system:
• how things enter
• how transitions feel
• how rhythm behaves
• how dimensionality supports hierarchy
• how motion remains recognisable across formats
Small decisions repeated consistently often create stronger brand
recognition than large visual gestures.
To support the Motion System CHLE included a dedicated 3D toolkit designed for
long-term use across partner brands and future content.
The delivered toolkit included reusable 3D assets, transition behaviours and
modular animation structures, making it possible to maintain consistency
while continuously introducing new content and partners.
To support the Motion System CHLE included a dedicated
3D toolkit designed for long-term use across partner brands
and future content.
The delivered toolkit included reusable 3D assets, transition
behaviours and modular animation structures, making it possible
to maintain consistency while continuously introducing new
content and partners.
